Simone Bassanelli

Simone Bassanelli

Postdoctoral Researcher studying how serious games and gamification foster sustainability and education, while integrating AI into storytelling and Games User Research.

About Me

I am a Postdoctoral Researcher at Fondazione Bruno Kessler (FBK) exploring how games and playful mechanics can motivate positive behavior change. Working at the intersection of cognitive science, neuropsychology, and digital technology, my research focuses on game-based design to foster motivation, with a specific emphasis on promoting eco-sustainable habits and pro-environmental actions.

With a Ph.D. in Cognitive Science and an M.Sc. in Neuroscience and Neuropsychological Rehabilitation, I strive to translate complex scientific findings into practical, scalable strategies for environmental impact.

Beyond my research, I am passionate about science communication and acting as an ambassador to make scientific knowledge accessible to a broader audience.

Research Interests

  • Digital Motivational Strategies
  • Behavior Change Technology
  • AI and user research
  • Video Games
  • Gamification
  • Sustainability